![]() Clear and targeted personas help to:Īlign departments. What is the purpose of a customer persona?Ĭustomer personas are vital to the success of not just digital marketing, but also sales and customer service. This way, you are able to easily remember them and always be focused on how your marketing efforts can help them to overcome the pain points that stand between you and a sale. Top tip: Give your persona a name using one of their most important characteristics, for example Hesitant Henry or Confused Carrie. If there are multiple roles or product sales to make, split them out at the start so there is no confusion. Whichever it is, always keep them in mind so that the profile is specific to the needs of that person or role. It’s important at the start of your persona workshop to narrow down the customers you are looking to target are you trying to sell a specific product? Do you need to build out a profile for someone involved in the buying process to better target them and ease their pain points? Your team is your best resource, and you find out more about why customer success is a team effort in our blog here. The people in sales will know all about what your customer needs to get that prospect over the line the people in customer service will understand the pain points that customers run into and the people in marketing will know how your customers find you, and how they like to get in touch. Get all of your customer facing teams together and start pooling that knowledge. ![]() You, your team and the years of experience you have in your business are all you’ll need to put together your customer persona. What information is needed to create a customer persona? In this guide I will be looking at what makes up a customer persona, what the purpose of a customer persona is, and why it plays a bigger role than you may think in the success of your digital marketing efforts. However, it’s important that the profiles narrow down where your marketing efforts are best placed and not over complicate them. It’s common to have multiple personas for one business, after all you may be selling more than one product, or need to engage with multiple different people within one sales process. It’s a term you’ve probably heard bandied around marketing meetings a lot, but what is a customer persona and why are they so important to your marketing strategy?Ī customer persona is a research-based profile that depicts your target customer.
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